FALSE ADVERTISING CAUSED FYRE FESTIVAL TO GO UP IN #FLAMES

by Usman Shaikh Virtually every product or service these days seems to be endorsed by a celebrity.  It’s a common marketing technique; use a public figure to instill and build consumer confidence in a product, with such confidence [...]

The Supplemental Register: A Little Known (Yet Powerful) Tool for Startups to Register a Trademark

by Usman Shaikh As the number of startups in the U.S. exponentially grows and more innovative and disruptive businesses pop up all around us, founders are now more than ever protecting their brands and goodwill [...]

The Business of Music Festivals

by Usman Shaikh The music industry has faced financial hard times in recent years with the emergence of music streaming services and a steady decline in physical and digital record sales. However, one area where business [...]

Monetization of Social Media Influence

by Usman Shaikh Hollywood is an ever-shifting paradigm. From the Studio System during the Golden Age, to independent filmmakers challenging the old guard in the 1970’s, to the corporatization of studios and networks in the [...]

By |Entertainment Law, New Media|

Optioning a Literary Work for Film Adaptation

by Usman Shaikh Bret Easton Ellis, author of American Psycho, Roald Dahl, author of Charlie and the Chocolate Factory, and Winston Groom, author of Forrest Gump. One thing all these authors have in common is [...]

Is Major League Soccer’s Corporate Structure the Future of Sports Leagues?

by Usman Shaikh U.S. Law Group was recently retained by a group of investors seeking legal and business guidance on a capital investment in an India-based mixed martial arts (MMA) league expanding into the U.S. market [...]

By |Corporate Law, Sports Law|

Intellectual Property Infringement Case Against Jay-Z and Timbaland Gets Dismissed

The issue of intellectual property infringement has always been prevalent in the entertainment industry.  Rap moguls Jay-Z and Timbaland were the latest celebrity artists facing allegations of intellectual property infringement in connection with their 90’s hit Big [...]